01
LinkedIn, Instagram, and Facebook strategy & content for a non-profit connecting international professionals in Madrid.
+19% engagement on LinkedIn in the first 90 days
the portfolio
A look at the work, the brands, and the bylines.
I'm a digital marketer, content writer, and content creator based in Madrid. Below you'll find a curated mix of recent projects, bylines, and collaborations.
brands worked with
Partnerships & Collaborations
bylines
Published writing & features
Nomad MagazineI moved to a city I had never visited before: 7 years later, I'm still in Madrid
She Hit Refresh
Ready Set Jet SetThe Ultimate Guide to Madrid, Spain
Packs LightHow to Study Abroad in Spain
International TEFL AcademyArticles on teaching English abroad
Spain Less TraveledThe Best Natural Landscapes in Spain
social media management
Showing up consistently.
02
Salina Searching — Personal Travel & Lifestyle Brand
End-to-end content, storytelling, and community across Instagram & Substack.
Built an engaged audience that values food, travel, and fun activities, and maintains a 4-6% engagement rate
MARKETING PROJECTS
Ways I've helped brands grow
Hotel Content Creation for Steller Travel Planning
Developed content for the Steller Travel Planning App to promote a hotel in Benidorm, Spain. See the content here.
Consulting Website Redesign
Redesigned a website for Owens Consulting Group, a female-owned environmental consulting business based in Texas, USA. See the website here.
Soccer Social Web Design
Designed and implemented a new website for an international sports community based in Madrid, Spain. See the website here.
Script Writing for Global Alumni Partnership
Wrote voice over script for MIT Impact Project promotional video. See the video draft here.